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Paris Baguette's health bakery brand PARAN LABEL recently won a gold award at the '2026 Epi Awards Korea'. This recognition is a result of the brand's marketing strategy and actual effectiveness, further strengthening Paris Baguette's brand competitiveness.
The Epi Awards is a global marketing awards ceremony that began in the United States in 1968, evaluating marketing strategies and their effectiveness comprehensively. This year's Epi Awards Korea involved over 70 experts who assessed the performance of major domestic marketing campaigns. PARAN LABEL received high praise for establishing a unique branding in the health bread market.
PARAN LABEL broke the existing stereotype that 'healthy bread lacks taste' by introducing products that satisfy both taste and health through unique fermentation technology and nutritional design. By promoting the message of 'bread as filling as rice', it expanded its consumer touchpoints, leading to sales growth and increased brand awareness. Since launching PARAN LABEL in February last year, Paris Baguette has expanded its product range beyond health bread to include cakes, sandwiches, desserts, and beverages, surpassing a cumulative sales volume of 24 million units.
A representative from Paris Baguette stated that this award recognizes the brand's strategy and achievements, and that they will continue to provide consumers with new choices through differentiated products and brand experiences that consider both health and taste.